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The 12 inch MacBook was a radical departure from previous MacBooks, but it went down ultimately as a massive failure. Apple’s attempt to reinvent the notebook was certainly a good attempt, but a mixture of half baked tech and ahead-of-it’s-time ambition meant it was doomed. Today we’ll discuss why I think rumors of the 12 inch MacBook’s return are unlikely, and go over exactly how revolutionary this device was when it came out!
time stamps
0:00 intro
1:10 The 12″ was revolutionary
3:30 10 major innovations
8:25 Apple was right about USB C
9:15 Why not try again with M2?
10:16 Apple’s new, thicc strategy
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