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Video Introduction:
The sales of Iphone which is the most important product of apple has not peaked sales since 2014, the company is being sued with Anti-trust cases in the European Union and giant players like Epic games and facebook are openly revolting against its policies! So the question is
What is this ongoing trouble that apple is facing?
What is Tim Cook doing to de-risk apple from this crisis? and most importantly, as investor and students of business what are pointers that you need to keep eye on to understand the upcoming wave of technological disruption?
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Study materials
Microsoft’s evolution into a service company
www.businessinsider.in/tech/and-get-this-microsoft-is-giving-up-on-the-software-business/articleshow/22007210.cms
Apple vs Spotify Anti trust case
www.wsj.com/articles/apple-faces-eu-antitrust-charges-over-app-store-payments-in-spotify-case-11619777595#:~:text=The%20case%20stems%20from%20a,to%20subscribe%20outside%20the%20app.
Apple vs epic games (Fortnite)
Apple ordered to comply with court’s decision over in-app payments in Epic Games case
Ant group reference
www.economist.com/leaders/2020/10/08/ant-group-and-fintech-come-of-age
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